Holiday shoppers are giving diamonds an overwhelming YES. And it’s not just bejeweled engagement rings that are getting people to say ‘I do’. Recent studies indicate that women plan to buy more diamonds for holidays, birthdays, anniversaries, and “just because”.
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Diamond jewelry is often at the top of a woman’s holiday wish list but getting her a gift that she’ll love doesn’t have to be complicated. In the second installment of our 2013 Holiday Buying Guide series, you will learn the basics of what to look for when shopping for diamond jewelry.
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All diamonds are rare and no two diamonds are alike. A diamond’s quality and rarity is determined by its unique combination of characteristics of Color, Cut, Clarity and Carat Weight. The International Diamond Grading System™, used around the world since its invention by GIA in the 1950s, is based on the Four Cs. (more…)
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